Innovating with Web3 products made for brands
I collaborated with Mojito to Lead design of their Web3 marketplace platform, enabling brands like Mercedes-Benz and Sotheby’s to offer innovative NFT products to their customer base. Working with a distributed team of product mangers, marketers, and engineers, I designed and shipped complex features for the platform such as Loyalty Programs, Tokengating, Claimables, NFT Bulk Uploads and Generative Art Minting. Aside from the core marketplace features, I focused my energies on optimzing and managing an ever growing design system for their end-user marketplace and their business platform. During my engagement, I improved workflows for internal product teams by implementing critical documentation methods and practices. I also increased GTM team’s capacity to sell products by creating a streamlined branded product templating system.
Branded Web3 Marketplace Experiences
Working alongside multiple brands like Mercedes-Benz, Sotheby's, and Dvin, I helped ship cutomized NFT marketplaces offering multiple sale formats for NFTs, such as buy now, dutch auctions, and claimables.