As Lead Product Designer at Mojito, I was responsible for shaping the end-to-end UX and UI of their enterprise Web3 marketplace platform. Mojito enables iconic brands like Mercedes-Benz and Sotheby’s to launch NFT-based products, loyalty programs, and gated experiences. I worked cross-functionally with a global team of product managers, marketers, and engineers to design scalable tools for both crypto-native and mainstream users across consumer and business-facing interfaces. Challenge Mojito was developing a flexible Web3 commerce platform designed to serve large, traditional brands entering the NFT space. The product needed to support a growing suite of complex Web3 infrastructure—from wallet systems to payment rails—while still delivering an intuitive user experience that bridged the crypto and fiat worlds. The design team also faced organizational challenges: fragmented systems, limited documentation, and a lack of cohesive design standards slowed collaboration between product, engineering, and GTM teams. Additionally, the sales team lacked the tools to present a consistent, branded product experience across various client use cases. Approach To address these technical and organizational challenges, I led a product design strategy focused on modularity, systemization, and user education. My approach included: - Feature Design: Led the UX/UI for core marketplace components including: - Loyalty Programs and Tokengating - NFT Claimables and Generative Art Minting - Bulk NFT Uploading tools for enterprise creators - Fiat and crypto payment flows for token purchases - Whitelabeled Gnosis Safe wallet experiences - MPC wallet integrations for mainstream users without seed phrases - Design Systems: Built and managed an evolving design system spanning the consumer-facing marketplace and business platform, enabling consistency, reuse, and faster iteration. - Cross-functional Collaboration: Facilitated alignment through detailed user flows, specs, component documentation, and async communication rituals across distributed teams. - GTM Enablement: Developed a branded product templating system that allowed marketing and sales teams to spin up tailored client demos quickly, improving speed to value. Solution The outcome was a cohesive, scalable Web3 commerce experience that balanced technical depth with user accessibility. Deliverables included: - A fully modular design architecture capable of supporting multiple NFT utilities, wallet types, and payment flows - A robust design system adopted across internal tools and client-facing products, enabling consistent rollout of features - Highly usable flows for complex crypto-native features like minting, token-gating, and wallet setup - Streamlined GTM materials and templated flows that accelerated onboarding and improved the sales narrative Impact & Learnings The product improvements directly supported Mojito’s ability to launch with high-profile global brands. Internal product velocity increased through stronger documentation and clearer design standards, while client-facing experiences became easier to configure and scale. Key learnings: - Designing for both crypto-native and mainstream users requires adaptable onboarding paths and frictionless fallback options (e.g. fiat payments + MPC wallets). - A unified design system isn’t just a design tool—it’s an operational asset that scales collaboration and brand consistency. - In emerging tech like Web3, the best UX often comes from demystifying infrastructure while preserving flexibility for power users.